The consumers of the future
Seaborn has started using the new sustainable plastic in its vacuum-packed products. All products will be wrapped in environmentally friendly packaging in the long run.
‘A new generation of consumers will make completely different demands of companies’ environmental profile than many of today’s consumers. Demonstrating that we are willing and capable of taking action is good for our reputation,’ says Barroso and emphasises:
‘We are already seeing that environmentally conscious consumers appreciate that we are making changes to become more environmentally friendly. After all, the ocean is our livelihood. That’s why we work with our suppliers to find the best and most environmentally friendly solutions for our sector.’
Using plastic as packaging still presents many challenges. One of the keys to solving these challenges, is by making the plastic easier to recycle.
‘There are still a number of challenges, for instance the use of more materials in one and the same packaging, such as plastic and paper. Furthermore, this is not an issue Norway can solve on its own. It requires concerted global efforts,’ Barroso says and concludes:
‘The cooperation with Desom and Miljøplast is, nonetheless, a small, but important step in the right direction. Every little helps when it comes to sustainable use of plastic.’